SEC EDGAR · Insider purchase
BFH: Fawcett John J. reported buying shares
2 reported purchases of non-derivative securities. Code P includes open-market and private purchases; it does not establish motive.
Follow BFH- Became public
- Oct 30, 2026
- Event / period date
- Oct 28, 2026
- Collected
- Nov 8, 2026, 3:37 PM EST
Why this is connected
This filing identifies BREAD FINANCIAL HOLDINGS, INC. as the issuer of the security. The company's SEC identifier connects it to BFH.
Reported transactions
Fawcett John J. (Director)
3,000 shares · Preferred Stock
Oct 28, 2026 · $24.69 per share
2,000 shares · Preferred Stock
Oct 28, 2026 · $24.71 per share
Value calculated from the reported shares and prices: $123,490.00.
Code P covers open-market and private purchases. Grants, option exercises, and tax withholding are excluded from purchase results. Read the source footnotes for ownership and pricing details.
Source evidence
Read the source excerpt or record
<?xml version="1.0"?>
<ownershipDocument>
<schemaVersion>X0609</schemaVersion>
<documentType>4</documentType>
<periodOfReport>2026-10-28</periodOfReport>
<notSubjectToSection16>0</notSubjectToSection16>
<issuer>
<issuerCik>0001101215</issuerCik>
<issuerName>BREAD FINANCIAL HOLDINGS, INC.</issuerName>
<issuerTradingSymbol>BFH</issuerTradingSymbol>
<issuerForeignTradingSymbol></issuerForeignTradingSymbol>
</issuer>
<reportingOwner>
<reportingOwnerId>
<rptOwnerCik>0001614143</rptOwnerCik>
<rptOwnerName>Fawcett John J.</rptOwnerName>
</reportingOwnerId>
<reportingOwnerAddress>
<rptOwnerNonUSAddressFlag>false</rptOwnerNonUSAddressFlag>
<rptOwnerStreet1>3095 LOYALTY CIRCLE</rptOwnerStreet1>
<rptOwnerStreet2></rptOwnerStreet2>
<rptOwnerCity>COLUMBUS</rptOwnerCity>
<rptOwnerState>OH</rptOwnerState>
<rptOwnerZipCode>43219</rptOwnerZipCode>
<rptOwnerStateDescription></rptOwnerStateDescription>
</reportingOwnerAddress>
<reportingOwnerRelationship>
<isDirector>1</isDirector>
<isOfficer>0</isOfficer>
<isTenPercentOwner>0</isTenPercentOwner>
<isOther>0</isOther>
</reportingOwnerRelationship>
</reportingOwner>
<aff10b5One>0</aff10b5One>
<nonDerivativeTable>
<nonDerivativeTransaction>
<securityTitle>
<value>Preferred Stock</value>
<footnoteId id="F1"/>
<footnoteId id="F2"/>
</securityTitle>
<transactionDate>
<value>2026-10-28</value>
</transactionDate>
<transactionCoding>
<transactionFormType>4</transactionFormType>
<transactionCode>P</transactionCode>
<equitySwapInvolved>0</equitySwapInvolved>
</transactionCoding>
<transactionAmounts>
<transactionShares>
<value>3000</value>
<footnoteId id="F1"/>
</transactionShares>
<transactionPricePerShare>
<value>24.69</value>
</transactionPricePerShare>
<transactionAcquiredDisposedCode>
<value>A</value>
</transactionAcquiredDisposedCode>
</transactionAmounts>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value>3000</value>
</sharesOwnedFollowingTransaction>
</postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value>D</value>
</directOrIndirectOwnership>
</ownershipNature>
</nonDerivativeTransaction>
<nonDerivativeTransaction>
<securityTitle>
<value>Preferred Stock</value>
<footnoteId id="F1"/>
<footnoteId id="F2"/>
</securityTitle>
<transactionDate>
<value>2026-10-28</value>
</transactionDate>
<transactionCoding>
<transactionFormType>4</transactionFormType>
<transactionCode>P</transactionCode>
<equitySwapInvolved>0</equitySwapInvolved>
</transactionCoding>
<transactionAmounts>
<transactionShares>
<value>2000</value>
<footnoteId id="F1"/>
</transactionShares>
<transactionPricePerShare>
<value>24.71</value>
</transactionPricePerShare>
<transactionAcquiredDisposedCode>
<value>A</value>
</transactionAcquiredDisposedCode>
</transactionAmounts>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value>5000</value>
</sharesOwnedFollowingTransaction>
</postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value>D</value>
</directOrIndirectOwnership>
</ownershipNature>
</nonDerivativeTransaction>
</nonDerivativeTable>
<derivativeTable></derivativeTable>
<footnotes>
<footnote id="F1">Each depositary share ("Depositary Share") represents a 1/40th interest in a share of BFH's 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, par value $0.01 per share ("Series C Preferred Stock"), with a liquidation preference of $25 per Depositary Share (equivalent to $1,000 per share of Series C Preferred Stock). The Series C Preferred Stock is a non-convertible perpetual preferred equity security of BFH.</footnote>
<footnote id="F2">The terms of the Series C Preferred Stock are set forth in the Certificate of Designations for the Series C Preferred Stock. The holders of the Series C Preferred Stock generally will have no voting rights, except for the right to elect two additional directors if BFH fails to pay dividends for six quarterly dividend periods (whether or not consecutive), and in certain other events.</footnote>
</footnotes>
<remarks></remarks>
<ownerSignature>
<signatureName>/s/ Benjamin L. Morgan, Attorney in Fact</signatureName>
<signatureDate>2026-10-30</signatureDate>
</ownerSignature>
</ownershipDocument>Original documents control. Public records can be amended, and company connections may require interpretation. Nothing here is investment advice.